5 Key Takeaways for Luxury Brands on LinkedIn

Editor's note: VidMob is a member of the LinkedIn Marketing Partner program. Learn more here.

For luxury advertisers, every detail of an advertising creative comes together to form an experience that must embody the brand and what it stands for. Imagery, sound, colours, interactivity and many other elements play directly into the way a luxury brand and its products are perceived. According to Gartner, Luxury brands spend a third of their advertising budget on digital, and a lot of that spend is on social media. Getting a creative asset right, not just for an audience, but also for the context of a specific platform can be the most important element of a successful luxury campaign. 

VidMob analysed LinkedIn data to evaluate the performance of creative assets from a large number of luxury brand advertisers connected to VidMob to see what elements generated better results with the platform’s audiences. We conducted a comprehensive analysis of over 2,300 advertisements across 120 million impressions. In analysing this vast dataset, we have identified industry-specific best practices for creative design on LinkedIn, empowering luxury marketers to optimise their creative on the platform. These insights will help campaigns capture attention while delivering tangible business results.

Key Takeaways for Luxury Brands on LinkedIn

1. Allow the product to be the star. The star of luxury creative should always be the product. Focus on the design, the small details, and the signature motifs. Celebrity ambassadors bring personality and attention to your creative, but should be the supporting act.
2. It’s all in the details. Use creative techniques to show consumers the materials, textures, and patterns that make your product unique. The sparkle of a diamond, and the impeccable craftsmanship of a hand-stitched garment - remind people what makes your product unique. 
3. Design for sound-off. When creating for LinkedIn, always design with sound off in mind. Tell your story through compelling visuals and support with onscreen text. Our analysis found that subtitles supporta positive uplift in performance.
4. Create a cool colour palette. Cool tones, especially blues, performed exceptionally well on the LinkedIn campaigns we analysed. Cool blue colours imbue a sense of calm, peacefulness and trust - all-important feelings to evoke in your consumers. 
5. Invite consumers behind the scenes. Share stories that show the unique artistry that goes into your brand. Luxury consumers care about the process and the artists as well as the final product.

Bonus Insight! Embrace a slower pace

Narrative storytelling performs well for luxury brands. Keep to medium pacing to allow your narrative to unfold. Fast cuts can help bring energy and attitude but don’t be afraid to slow the overall pace down and let the consumer really see your product. For a deeper dive into the data, download the VidMob Cheat Sheet for the Luxury sector.

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